Coffee Trends 2022
Sustainability
With the increasing impact of global warming, the significance of sustainability in the market continues to grow each year. Social awareness about global warming has also elevated the prominence of sustainable brands. Consumers today want to ensure that their drinks are produced sustainably and that the entire process is ethical. This emphasis on sustainability has made such brands more popular and has influenced larger brands like Starbucks. Labels now prominently display carbon emissions and carbon footprints calculations.
Coffee Tourism
Coffee Tourism is a rising trend as people seek out authentic coffee experiences. Food and drink tourism has been popular over the past decade, but now there is a specific focus on single drinks like coffee or wine. Millennials, in particular, have a keen interest in experiencing authentic coffee and visiting coffee farms has become a regular part of backpacking routes.
Healthy Coffee
Healthy coffee options are not only sought after by those following special diets, but they have also become important for individuals adopting a natural and healthy lifestyle. Several brands prioritize the inclusion of antioxidants and other health-boosting nutrients in their production.
Plant-based Milk with Coffee
Another trend embraced by millennials is the use of non-dairy milk in coffee. Many people believe that plant-based milk such as nut or soy milk enhances the flavor of coffee. This trend continues to expand with the introduction of different plant-based milk options like oat, potato, coconut, and rice.
From Nitro Cold Brew to Snapchilled
Snapchilling is revolutionizing the cold coffee scene by rapidly cooling piping hot coffee to icy cold temperatures within minutes. It is challenging the dominance of cold brew. While cold brew takes a significant amount of time to prepare, Snapchilled offers a convenient and faster alternative for lovers of cold dark coffee. This trend is still relatively new in the market but is rapidly gaining popularity due to its ease of preparation compared to Cold Brew.
